Indian Oil's lubricant brand SERVO wins Master Brand Award
merisarkar news service
New Delhi, November 16, 2010
Amitava Chatterjee, ED (Lubes) with award
Indian Oil's brand of lubricants has been conferred the Master Brand award by CMO Asia in a glittering ceremony recently held in Mumbai. The Master Brand trophy and citation was received by Mr. Amitava Chatterjee, ED (Lubes), IndianOil. This award is yet another recognition of the fact that SERVO continues to be the leading Indian brand among lubricants.
CMO Asia, in association with CMO Council USA, has launched the 'Master Brand Awards 2010' for the first time in India. CMO Asia is a strategic partner of CMO Council and is a platform for the companies in Asia to learn, network and grow. It also conducts various brand and marketing events.
Master Brand Award is conferred upon those brands which appeal to a large set of consumers from across categories while constantly keeping in mind a consumer-centric approach. SERVO brand was shortlisted from among a few select brands based on research, market data and consumer-centric approach as key parameters.
